This autumn, the Christian media organisation IRR-TV will organise a nation-wide media campaign in Finland. This mission will be the very first national mission of IRR-TV, after having organised several regional missions in Finland under the title “Opportunity for Change”. The mission will be called: “It was found.”
The campaign will take place from September 19 until October 16. With their missions, IRR-TV wants to present personal testimonies of change through Gods power, through different forms of media.
One of those media forms is a mission booklet. All of the personal stories will be put into this booklet, which will then be sent to every Finnish home that allows publicity in their mailbox. This is around seventy percent of all Finnish households. Other media that will be used to spread the message, are street advertisements, radio, and television.
Involvement from churches and organisations
According to Onni Haapala, who is the mission coordinator of IRR-TV, around 360 churches are involved in this campaign. Haapala says: “The aim is to spread the good news of the Gospel to as many Finns as possible. People can respond either by accepting it or rejecting it.” Not only churches, but also organisations are involved, such as Operation Mobilisation, the Finnish Bible Institute, and Logos Ministries of Finland. IRR-TV’s media partners include Radio Dei, Alfa Suomi and TV7.
Around €2 million is needed to execute this campaign. This target is not yet reached. According to Haapala, the crisis in Ukraine has had an influence on the level of giving.
The mission will be focused on four main forms of communication. These are the media, live events, face-to-face encounters, and social outreach.
There are different denominations involved in the campaign, but the cooperation between these denominations is going really well. This is because the mission leaves subjects that cause division in the background, and focuses only on the most important message of Christianity: that people can connect and have a relationship with God. However, not every denomination is joining the mission. The churches involved in the campaign are mainly evangelical, in Finland they are called revivalists.
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